ASU Insider
Make commercial decisions in African sport with data and people you can trust.
ASU Insider gives sponsors, rights holders and investors the market intelligence and verified access they need to act with confidence across Africa's sports economy.
How ASU Insider helps you decide
01
Know where the money is moving
The monthly Insider Brief, deals and investment intelligence from ASU's trackers, and country market snapshots on the markets that matter to your business.
02
Reach the people who decide
The ASU Directory of organisations across African sport, by country, sport and sector. Tell us who you need to meet: where we know the right person, we will make the introduction.
03
Build relationships in the room
Invite only member briefings with senior leaders, plus meetups at key industry events.
ASU Insider
Intelligence built for the people who make commercial decisions.
Who it is for
Find your role. Here is what membership does for you.
Brands and sponsors
"I need evidence to justify spending in Africa."
- Benchmark deals before you sign
- See which brands are active, where and in which sports
- Shortlist properties worth backing
Investors
"I can't invest blind."
- Track deal flow and disclosed values by market
- Use country snapshots to size opportunities
- Find the operators behind the assets
Rights holders and federations
"I'm pricing deals without benchmarks."
- Compare your deals with the market
- See which sponsors are spending, and on what
- Find the brands that fit your property
Government leaders
"We need sport to raise its own revenue."
- See how other markets commercialise sport
- Track investment and policy trends across the continent
- Meet private sector partners at member briefings
Need support for your whole institution? See ASU Advisory
What they say
“Africa Sports Unified is creating an important platform for African sport, one that gives stakeholders the opportunity to showcase what is being done across the continent and engage in meaningful conversations around development. A lot is being done in Africa, but we do not always have the spaces to share this with the world. Platforms like the ASU Connex Summit are therefore critical in shaping visibility, mindset, and collaboration. If we manage to be unified, we will manage to succeed and initiatives like ASU play an important role in making that happen.”
Kenny Jean-Marie
Former Head of Member Associations Division, FIFA
“Africa Sports Unified is bringing the right people into the room to have the conversations that are often avoided but critical to the growth of sport across the continent. Real progress will depend on better alignment across stakeholders, and ASU is helping to move that forward.”
Abiola Ijasanmi
Former Chief Operating Officer, CAF
How joining works
- 1
Request a briefing
Tell us who you are and what you are working on. We will invite you to the right session.
- 2
Join a short group briefing
See the intelligence, hear how membership works and ask us anything.
- 3
Decide, with the early member rate
Early member places close on 30 November 2026.
Join by invitation
We are welcoming a first group of members ahead of opening ASU Insider more widely in 2027. Request an invitation to a private briefing and we will send you everything you need.
Not ready to join? Start free.
Get the fortnightly ASU newsletter, executive summaries of every ASU report and the 2025 Deals Dataset, free.
Built on a network of 4,300+ industry leaders across 10+ countries.
Trusted by leaders across African sport
