ASU Intelligence
Africa Sports Deals Tracker
Tracking signed deals, partnerships, and investment across Africa's sports economy. Verified and updated weekly by ASU.
Market at a Glance
Disclosed Deal Value — 2026 YTD
$192M+
Based on 20 of 80 deals with disclosed values. The remaining 60 deals are undisclosed — the true total is significantly higher.
Year on Year
2025 — Full Year
67
deals tracked
2026 — Year to Date
80
deals tracked so far
2026 figure reflects deals tracked through the current date. Full-year total will grow.
2026 Deals by Sport
Based on 80 deals tracked in 2026 year to date.
You're viewing the 5 most recent deals with 4 fields. The full tracker includes all deals, deal values, parties, sources, and advanced filters. Get full access →
Latest Deals
Showing 5 most recent · 4 of 9 fields shown
| Date | Country / Region | Sport | Sector Focus |
|---|---|---|---|
| 1 Oct 26 | 🇹🇩Chad | Football | Government |
| 28 Sep 26 | Sub Saharan Africa | Football | Media / pay TV |
| 24 Sep 26 | 🇰🇪Kenya | Basketball | Individual investor / entertainment |
| 23 Sep 26 | 🇬🇭Ghana | Football | Banking / financial services |
| 22 Sep 26 | South Africa (rights sold to UK and Ireland) | Cricket | Media / pay TV |
See every deal, not just the headlines
The full tracker includes all deals, deal value, parties involved, methodology, and source links — with filters by country, sport, and sector.