ASU Intelligence
Africa Sports Deals Tracker
Tracking signed deals, partnerships, and investment across Africa's sports economy. Verified and updated weekly by ASU.
Market at a Glance
Disclosed Deal Value — 2026 YTD
$157M+
Based on 17 of 59 deals with disclosed values. The remaining 42 deals are undisclosed — the true total is significantly higher.
Year on Year
2025 — Full Year
67
deals tracked
2026 — Year to Date
59
deals tracked so far
2026 figure reflects deals tracked through the current date. Full-year total will grow.
2026 Deals by Sport
Based on 59 deals tracked in 2026 year to date.
You're viewing the 5 most recent deals with 4 fields. The full tracker includes all deals, deal values, parties, sources, and advanced filters. Get full access →
Latest Deals
Showing 5 most recent · 4 of 9 fields shown
| Date | Country / Region | Sport | Sector Focus |
|---|---|---|---|
| 6 Aug 2026 | 🇿🇦South Africa | Rugby union | Broadcast media / rugby |
| 28 Jul 2026 | 🇪🇬Egypt | Football | Telecommunications |
| 27 Jul 26 | Africa / Morocco (host) | Football (Women's) | Media / broadcasting |
| 23 Jul 2026 | Sub-Saharan Africa | Multi-sport (Commonwealth Games) | Broadcast media |
| 14 Jul 2026 | Rwanda (buyer) / England (club) | Football | Tourism / government promotion agency |
See every deal, not just the headlines
The full tracker includes all deals, deal value, parties involved, methodology, and source links — with filters by country, sport, and sector.