Using Data & Analytics to Create a Structured Pathway for African Athletes
27 February 2023
ASU hosts the team from SISU Sports Management to discuss Uburu Africa — a data-driven recruitment and player profiling tool designed to give African athletes a structured pathway into professional sport. The session explores how data and analytics are changing the way players are identified, assessed, and developed on the continent, and what this means for the future of African sports talent.
Key takeaways
- How Uburu Africa uses data to create clearer development pathways for African athletes
- The role of player profiling in improving recruitment and scouting outcomes
- Why data-driven tools are particularly impactful in the African sports context
- The opportunity and challenge of building sports technology products for the continent
