The Growing Influence of eSports in Africa & Engaging with Youth
27 February 2023
A panel discussion on the rise of eSports across Africa and its potential to engage the continent's young, digitally connected population. Featuring Ade Jinadu, Head of Marketing & Data at Gamr, and Sayo Owolabi, Secretary General of the Africa eSports Federation, the session examines how eSports is creating economic opportunities, the infrastructure needed to scale the industry, and how brands can enter this space meaningfully.
Key takeaways
- The scale and growth trajectory of eSports across the African continent
- How eSports is engaging African youth in ways traditional sport has not
- The infrastructure challenges holding back the industry's full commercial potential
- Brand and sponsorship opportunities in Africa's fast-growing gaming and eSports market
