Global Organisations in Africa: LaLiga's Strategic Expansion Across Africa
25 July 2020
Day two of ASU's 'Global Organisations in Africa' series turns the spotlight on LaLiga and its long-term strategic expansion across the continent. Representatives from LaLiga's East, West and Central Africa operations discuss partnership models with local leagues, federations and broadcasters, as well as their CSR projects — and what a genuine, sustained commitment to African football development looks like from one of the world's biggest leagues.
Key takeaways
- LaLiga's strategic rationale for investing in Africa and its long-term growth vision
- How LaLiga structures partnerships with local leagues, federations and broadcasters
- The role of CSR in building authentic community relationships across different regions
- What other major sports organisations can take from LaLiga's approach to African markets
