Download the AFCON 2023 Overview Report
Download the AFCON 2023 Overview Report
THE PAN-AFRICAN
SPORTS BUSINESS HUB
CONNECT. ADVOCATE. TRANSFORM
THE PAN-AFRICAN
SPORTS BUSINESS HUB
CONNECT. ADVOCATE. TRANSFORM
Who are we
We are the World's leading Pan-African Sports Business Hub
We're a knowledge platform and strategic partner helping governments, rights holders, and industry leaders unlock the power of sport.
AFRICA SPORTS UNIFIED
ASU Insider | Founding Circle
Your Leverage in the African Sports Market.
A membership built for decision-makers shaping the future of African sport—where strategy, access, and influence meet.
ADVISORY
Strategic Advisory for Governments, Rights Holders & Multilaterals
Bespoke strategic support to unlock economic growth, drive investment and social impact - through sport.
Knowledge Hub
Where Africa's Sports Business Minds Go to Stay Ahead.
Explore the ASU Knowledge Hub - exclusive insights, case studies, and strategic intelligence built for leaders shaping Africa's sports industry.
Browse All Insights
Young African Sport Development
ReadStep and processes involved in creating a vibrant sport culture in African children
We are a knowledge hub and strategic partner helping governments, right holders and industry leaders unlock the power of sports
Read Insight >
Story Behind Mercy Matangwe
ListenMalawi's best female 200m athlete shares background story
We are a knowledge hub and strategic partner helping governments, right holders and industry leaders unlock the power of sports
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