We are the World's leading Pan-African Sports Business Hub
About Us
We're a knowledge platform and strategic partner helping governments, rights holders, and industry leaders unlock the power of sport.
Our Belief
We believe a thriving PAN-AFRICAN sport market drives local and global growth
We provide a trusted platform and ecosystem that helps governments, investors, rights holders, and key stakeholders make better decisions through sport.
What we do
We bring a unique combination of global experience and local expertise, supported by a deep understanding of the African sports landscape.
Advisory
We help governments, rights holders, public & private sector organisations unlock economic development, drive investment and social impact - through sport.
Community
A growing Pan-African ecosystem of 4000+ professionals, organizations, and stakeholders shaping the business of sport. From ASU Insider, events & collaborative initiatives, we connect and elevate those driving the industry forward.
Data Driven Insights
We provide timely, contextual insight, research, and analysis that equips stakeholders to make informed decisions and drive impact across the African sports ecosystem through our Knowledge Hub, Podcasts, Series and much more.
Our Contact Form
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