Tag: Sports business
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2025 African Sports Market Trends
The African Sports Industry is rapidly growing. Our 2025 African Sports Market Trends Report uncovers key insights shaping the industry, highlighting opportunities, challenges, and where the market is heading this year from the key stakeholders within the Pan-African sports market.
AFCON 2025 Apparel Landscape: Culture and Market Trends
AFCON 2025 highlighted the growth of African football within the broader sports economy, including the apparel sector. The tournament demonstrated progress in local manufacturing and design, signaling potential for sustained engagement and commercial participation across the continent
